What is the most important factor when deciding on a network marketing company? Tom "Big Al" Schreiter asked people all over the world, and you can find the answer here. Take five minutes and do this exercise. Rate the items you believe are most important in deciding on a network marketing company. Rate them from 1 to 10, 1 being most important and 10 being least important. I'll share the answers Tom Schreiter found below. No fair peeking!
Rate them based on what you think the prospects believe are most important.
Here is the list:
Company literature shown
Marketing plan and potential earnings
Training provided
Who gave the presentation
Product line
Company management experience
Up-line support
Company image
Sales kit provided
Being first in your area
How did you do? Are you thinking like a prospect?
OK...ready? You did number the list.............right??
Drumroll...............The #1, most important thing to prospects all over the world..........
is.......
and it won by a huge margin..............
1. Who Gave the Presentation?
YOU are the most important factor to people looking for a company. First was not the product, the compensation plan, the company, the free trips, or any of the other items on that list.
2. Up-line Support
Here we go again....YOU are the second most important factor too. Will you be there for the new recruit after they sign up? People need to know you, like you and trust you. They want to know you will be there for them after they sign up to help them with their new business.
3. Training Provided
Are we seeing a theme here? YOU are important again. #1, #2, and #3! Will you help train the new recruit? Is there a conference call? Does the company offer any training that you can point me to? Will you help me? Many people are uncomfortable jumping into a new business and they want to be reassured that they can be successful and that they will be trained.
4. Marketing Plan and Potential Earnings
We finally are at the compensation plan. Will the new recruit be able to make any money? Will you be able to help them make some money? Give them an overview of the compensation plan, but don't go into great detail, as they probably won't understand it. Many network marketers don't really understand their compensation plan even after they have been receiving bonus checks for months. Don't expect your prospect to understand it at this early point.
5. Product Line
Is the product something they can use and recommend to others? You don't need to give them all the details about the years of research that went into developing the product, or all the ingredients, or how your electricity or other service works. Keep the details to a minimum here too.
6. Being First in the Area
People don't want to be first and break new ground, but they also want to know that the area is saturated with other people in the same company.
7. Company Literature Shown
The DVD, brochure, website, book...........all the way at number 7. Can you believe it? So many companies put a lot of emphasis on buying lots of their literature and make big promises about how easy that tool will make recruiting or product sales. If you are not in the equation, then the tools won't make any difference to the prospect and will likely end up in the trash. I'm not saying don't use the tools, but be sure you are developing the relationship with the prospect too. After all, YOU are numbers 1, 2 and 3 on this list.
8. Company Image
How many presentations have you seen that spent a lot of time showing pictures of the huge office building owned by the company? Do the prospects really care, or were you shown about the building because the company big wigs like to brag about it? We're on number 8 here. the propects just want to know you are in a legitimate company that will send them a bonus check when they earn it.
9. Sales Kit Provided?
So in those opportunity meetings where they show off the awesome office building, what do they show you next? Yup, the amazing sales kit that will make your products and opportunity just sell themselves. Rewind: YOU were number 1 to 3...the prospects don't really case that much about the sales kit.
10. Company Management Experience
LAST is how wonderful is the company management is, the cars they drive or houses they live in. The prospects really don't case. They can't really picture themselves driving that car at this point. Dream building is great, but help them to dream more realistic dreams. They are no going to be buying the big mansion a year after joining your company. 97% of the people in network marketing are part-time people.
We need to start thinking more like our prospects. Imagine how many more products or services you will sell, or how many more recruits you will get to join you, if you keep this list in mind. Flip that standard presentation on it's head. Tell the prospects about YOUR experience with the products, how it helped YOU, how YOU learned the system to become successful....it's all about YOU!
You can be more successful when you move this list from your head to your heart. This is people business, so please remember to put people first.
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